Much of growth is dedicated to finding the levers you can pull for incrementing compound interest over time. There are very few (if any) silver bullets when it comes to growth. But there are many micro optimizations. It’s important to recognize that ten 5% optimizations today equates to substantially more value 3 years from now than what you perceive that value to be today.
But keep in mind that it is really hard to grow $5.00 to $1,000,000 so if your original principal value is tiny you’ll need to focus on improving the principal as well. In short, it’s really hard to sustainably grow a terrible product (eg Myspace).
I’ve been disconnected from user growth at Facebook since July of 2010 when it just passed 500M active users. But if I had to lick my finger, put it in the air, and guess how many active users today are due to growth optimizations, I’d say that number is in the hundreds of millions.
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